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西屋电气与通用电气的竞争 (转)

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查看: 1418|回复: 8
发表于 2009-4-16 12:40:48 | 显示全部楼层 |阅读模式
通用电气与西屋电气的竞争


  先后创建于1886年和1892年的美国西屋(Westinghouse)电气公司和美国通用电气(General Electric)公司都是享誉全球的电气和军用电子产品制造公司。但是,当通用电气迄今仍可力敌沃尔玛(Wal-Mart)、英特尔(Intel)及微软(Microsoft)等新兴企业,多年位居全球十强时,上个世纪70年代初期还与之比肩而立、难分伯仲的西屋电气80年代后却竞争力减弱,陷进难以化解的困境,失往了全球百强的地位。


  西屋和通用与美国经济一样是通过两次世界大战疯狂敛积巨额财富,但是,两个历史、产品、地域如此相似的企业的发展为什么会出现后来如此巨大的反差,回顾自60年代以来两家公司的历史,可以以为,组织治理是导致不同发展的主要原因之一。


  美国至公司的企业治理体制从60年代以后,为适应技术进步、经济发展和市场竞争的需要,开始采用夸大系统性和灵活性相结合、集权和分权相结合的体制。60年代末期,西屋决定以国际化战略抗衡通用,他们很快发现原有的国际公司和4个产品公司平行经营的组织结构阻碍了公司的国际成长,并果断撤消了国际公司,形成了以产品为基础的“分权的事业部制”,1971至1976年,这一调整大获成功,海外业务大幅上升。实际上,早在50年代初,通用就采用了类似的组织结构,整个公司一共分为20个事业部。每个事业部各自独立经营,单独核算,取得了领先西屋的业绩。可以以为,这种组织结构对经营多样化、品种规格繁杂的至公司应对激烈市场竞争时十分有效。


  面对西屋的市场挑战,通用电气70年代初一度陷于危机,1971年通用最高领导层改革企业治理体制,即在事业部内设立“战略事业单位”。这种“战略事业单位”是独立的组织部分,可以在事业部内有选择地对某些产品进行单独治理,以便事业部能够将人力物力机动有效地集中分配使用,对各种产品、销售、设备和组织编制出严密的有预见性的战略计划。这种“战略事业单位”可以和团体组相平,也可以相当于分部的水平,当年,通用在销售额和利润额方面都创出了纪录。从该公司60年代到70年代中期通用电气迅速发展的情况看,这项措施起了不少作用。十年间,通用电气的销售额增长了一倍,利润增长近两倍。


  70年代中期,美国经济又出现停滞,通用电气担心到80年代可能会出现比较长期的经济不景气,1977年底。通用电气进一步改组公司的治理体制,实行“执行部制”,也就是“超事业部制”。这种体制就是在各个事业部上再建立一些“超事业部”,来统辖和协调各事业部的活动,也就是在事业部的上面又多了一级治理。这样,一方面使最高领导机构可以减轻日常事务工作,集中精力把握有关企业发展的决策性战略计划,一方面也增强了企业的灵活性,为通用的持续发展奠定了组织保障,经营业绩明显进步。


  而同一时期,西屋仍在治理完善、注重底线收益的等级架构中运作自如,因而只对组织机构零敲碎打地做些逐步改善。西屋曾于80年代实行矩阵系统,在发现负责产品的人与负责区域的人经常无法保持一致,成为影响其成功执行矩阵治理时,西屋的措施是实行内部保证,即一个部分保证向其内部顾客提供优质服务,做到及时、正确、不断反馈、讲求礼貌。内部顾客可以是下道工序的员工,也可以是辅助部分的服务对象。同时,西屋还成立了营业委员会,裁决不同部分之间的争议,完成部分间的沟通和衔接。这一时期,西屋的主要精力在产业结构调整和国际同盟合营。一方面,西屋从收益微薄的电器消费品行业撤出,投资于竞争较为平稳市场潜力大的冷躲保温运输业、土地开发业等行业;另一方面,在进口产品竞争的巨大压力下,西屋采取“挡不住它就和它一起走”的经营对策,大肆合营、并购,与非美国企业同盟。同盟促进了西屋的国际化经营,实现了产业的多元化,成为西屋长期战略的重要方面。


  但是,固守成规,无视治理思想变革仍使西屋的发展大为受挫,使其在与通用的竞争中终极败退。尽管80年代初,里根政府增加武备开支的国策对于西屋来说无疑是强心针,西屋因此获得了核潜艇、战斗机、导弹等大量军方合同,为军方生产的电子设备产品价值达到公司总产值的20%,使西屋一度东山再起。可惜,90年代以后,由于在重塑自我及其经营方式的竞赛被摔在后面,西屋目前仅仅在全球核电领域保持着领先地位,占据着世界50%、全美60%的市场份额,但已无力重现辉煌。


  从西屋和通用的百年抗争中,可以看到,搞好企业组织的设计和治理可以提供最关键的竞争上风。一个企业要想以其竞争对手无法效仿的方式运作,其治理体系、流程和结构是关键,企业有了合适的组织结构,可以更快推出新产品,更好进步产品质量,更快捷、全面地满足顾客要求。这与传统的等级式架构完全不同,它们以为企业的竞争上风来自强大的财务、人力和自然资源、打进市场的能力以及差异化的技术。组织治理已经成为治理实践重要的关键环节,对巨型跨国企业在努力进步国际竞争力的过程中尤为重要,从这个意义上说,通用电气的成功是组织治理的胜利。


  具有百年悠久历史的西屋电气公司(Westinghouse Electric Corporation),至今依然拥有着如雷贯耳的名声。它是由美国着名的发明家、产业家 —— G.威斯汀豪斯于1886年在宾夕法尼亚州创立的。也许连威斯汀豪斯本人都没有想到,经过近百年的成长,西屋电气已经成为一个的业务领域涉及4000多种产品的大型电气团体,一举跃升为美国乃至世界的产业巨子。


  历经了新一轮的企业转型,西屋除了发展原有的电气事业之外,更将其产业领域拓展到了家用电器。工艺精湛、品质一流、设计时尚创新的西屋家电,一上市,便广受美国家庭的喜爱。看得见的是品质与时尚,而真正为数以万计的家庭,带来前所未有的便利生活的,是西屋倡导的创新理念——“厨房治理”。
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发表于 2009-5-15 20:44:25 | 显示全部楼层
2006年GE市值达4千多亿美元,而东芝收购Westinghouse出价为55亿美元
80:1 是大象和蚂蚁的区别
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发表于 2009-5-15 21:10:40 | 显示全部楼层
Michael Jordan  前西屋转型CBS哥伦比亚广播公司时期的CEO

Transforming Westinghouse

Jordan was tapped to rescue the troubled Westinghouse Electric Corporation in 1993. The company was saddled with $6 billion in debt related to its poorly managed Westinghouse Financial Services division  which dabbled in commercial real estate  leveraged buyouts  and junk bonds. As chairman and CEO  Jordan was the first outsider to lead the enterprise. Within two years he sold the company's defense-electronics and office-furniture units and cut 7 200 jobs.

Next  Jordan completely transformed the struggling enterprise by acquiring CBS Corporation for $5.4 billion in 1995. As Jordan's restructuring plan continued to unfold  Westinghouse began focusing more heavily on media properties. This was reflected in the company's June 1996 merger with radio giant Infinity Broadcasting. In December 1997  Westinghouse ceased to exist when Jordan announced the company would completely shed its industrial divisions and become simply CBS. Jordan was praised for exhibiting confidence while  big changes and maintaining composure under the scrutiny of investors and the news media.

Jordan has been described as being intellectual  analytical  contemplative  and quiet. Prior to accepting the top post at EDS  he finished writing a mystery novel. These traits have been interpreted in different ways. While he was at the helm of CBS  Fortune named Jordan one of the nation's least charismatic CEOs  and some observers called him unimaginative. Others  however  described Jordan as being personable and informal  as someone who opted for casual dress and enjoyed engaging in deep conversations. In any case  many agreed that he was a skilled corporate turnaround artist and a gifted dealmaker.
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发表于 2009-5-15 21:13:40 | 显示全部楼层
现在EDS任CEO

Rebuilding Eds

When the financially troubled EDS fired its chairman and CEO  Dick Brown  in March 2003  Jordan  a Dallas resident who had ties to a number of EDS board members  was chosen as his successor. EDS's stock had fallen sharply in the previous six months amid a weak economy  reduced corporate spending  and poor management decisions. In addition  lofty forecasts by Brown had failed to materialize  leading to drastic revisions to the company's third-quarter earnings and a subsequent investigation by the Securities and Exchange Commission.

Along with former EDS employee Jeff Heller  who was rehired as chief operating officer  Jordan sought to turn things around. He immediately took the position that EDS was a solid company that lacked strategic focus and said he would concentrate on improving morale  as well as identifying the things that set EDS apart from its competitors. In addition  Jordan called for a more accurate method of calculating revenue projections. A review of EDS's human-resources policies quickly followed  leading to increased funds for salary increases and bonuses  as well as an improved severance package.

Jordan then began what he called an "evolutionary process" of rebuilding EDS over the course of several years. This included plans to expand in low-cost nations like India and the Philippines. In 2004 EDS sought to increase its workforce in such countries from 9 000 to 20 000 by the year's end. Jordan also called for cost reductions  and EDS shed more than 5 000 workers during his first year with the company. Eventually  Jordan declared that EDS had reduced expenses to the point where it could once again compete against the likes of IBM  vying for contracts that would have been out of reach a year earlier.

Although Jordan faced further challenges  the work was made easier by his appointing trusted colleagues in several key EDS positions and a new management approach that included locating senior executive offices in closer proximity. Commenting on the "new" EDS culture in the Dallas Morning News  Jordan said: "I'd say what's interesting now is the intensity and the rapidity with which things happen in the company. You don't screw around studying stuff. You just say: 'OK  let's get at it. Let's go after this'" (February 11  2004).
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发表于 2009-5-15 21:16:22 | 显示全部楼层
Chairman and chief executive officer  Electronic Data Systems; chairman  eOriginal

Nationality: American.
Born: June 13  1936  in Kansas City  Missouri.
Education: Yale University  BS  1957; Princeton University  MS  1959; U.S. Navy Westinghouse Bettis Atomic Power Laboratory  certificate in nuclear engineering  1960.
Family: Married Kim (maiden name unknown; marriage ended); married Hilary Cecil; children: three.

Career: McKinsey & Company  1964–1974  consultant and principal; PepsiCo  1974–1986  held various positions including director of financial planning  executive vice president and chief financial officer  president of Frito Lay  and president of PepsiCo Foods International; 1986–1990  president and chief executive officer of PepsiCo Worldwide Foods; 1990–1992  chief executive officer; Clayton  Dubilier & Rice  1992–1993  partner; Westinghouse Electric Corporation  1993–1998  chairman and chief executive officer; CBS Corporation  1995–1998  chairman and chief executive officer; Luminant Worldwide Corporporation  1999–2001  chairman; eOriginal  1999–  chairman; Electronic Data Systems  2003–  chairman and chief executive officer.

Address: EDS Headquarters  5400 Legacy Drive  Plano  Texas 75024-3199; http://www.eds.com.

Trained as a chemical engineer  Michael H. Jordan's business career began in consulting. After joining PepsiCo as a planner  Jordan continually honed his corporate skills and was named president in 1986. Following 18 years with PepsiCo  Jordan demonstrated his strategic prowess at the helm of Westinghouse Electric Corporation  where he orchestrated a major corporate transformation that included the acquisition of CBS Corporation. At age 66 Jordan was coaxed out of semiretirement to reinvigorate the computer-services giant Electronic Data Systems (EDS)  which had seen its stock fall sharply under previous leadership.

Jordan was raised in a lower-middle-class area of Kansas City  Missouri  in the wake of the Great Depression. From an early age he desired to have a career in which his talent would be in demand no matter what shape the U.S. economy was in. Following high school Jordan earned an academic scholarship to Yale University  where he received a chemical engineering degree in 1957 and developed a passion for science. In the Dallas Morning News  he explained: "I love the rigor of science  the opportunity to generate hypotheses  to figure them out  to try to prove or disprove them" (April 10  2003).

Jordan went on to earn a master's degree in chemical engineering from Princeton University in 1959. He considered pursuing a doctorate but ultimately decided that the laboratory life was too isolated and joined the navy. Jordan entered the nuclear submarine program and received a certificate in nuclear engineering in 1960 from the U.S. Navy Westinghouse Bettis Atomic Power Laboratory. Upon discharge  Jordan joined McKinsey & Company as a consultant in 1964  where his business career would blossom over the course of 10 years. Jordan felt that McKinsey's approach to problem solving was very much like the one he used as a scientist.
In 1974 Jordan joined PepsiCo as head of corporate planning. His accomplishments at Pepsi included expansion of the company's international snack-food business. Under his leadership sales within the category grew to $1.8 billion in 1991  up from $300 million in 1986.
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发表于 2009-5-16 17:13:24 | 显示全部楼层
迈克尔*乔丹(不是NBA)篮球飞人,在上世纪末彻底肢解了西屋,这个曾经在美国海军Bettis核动力实验室修过核工程的职业治理人,来西屋之前拥有10年麦肯锡治理咨询和16年百事公司食品经营经历,眼中只有Business,他坚信电力和核电设备制造业是夕阳产业,而传媒才是朝阳产业,在一系列收购,拆分,出售之后,金蝉脱壳,从Westinghouse转变成哥伦比亚广播公司CBS,将汽轮机业务售给Siemens,电梯售给UTC,铁路信号控制系统售给Invensys,国防政府事业部售给Washington Group等等。

我个人以为乔丹在Wesitnghouse和CBS并不算成功,由于不久CBS被Viacom并购,乔丹也不得不离开CBS。但乔丹在西屋财务陷进极端困境时,放手一搏,收购CBS,企业业务根本转型,还是非常值得回味。

从2003至今,乔丹一直担任EDS的CEO和董事长,展现了其非凡的贸易天赋和企业运营才能。
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发表于 2009-7-30 18:52:12 | 显示全部楼层
Westinghouse不用与GE比,财务状况同Areva差距也不小
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发表于 2009-8-8 01:28:09 | 显示全部楼层
引用:作者: ESBWR2006年GE市值达4千多亿美元,而东芝收购Westinghouse出价为55亿美元
80:1 是大象和蚂蚁的区别
东芝当时的收购仅是收购了一部分的股份,加上其原有的股份,东芝成为西屋第一大股东,所以不是80:1的题目。而且东芝收购的部分也仅仅是西屋的核相关部分的上市公司westinghousenuclear的股份。

但是如楼主所说,通用和西屋的天差地别那是事实!西屋已经将除了核方面以外的其他事业部出售了,但是同时也答应收购者继续使用西屋品牌,这也就是目前仍在市面上看到西屋的家电,西屋的地铁屏蔽门的原因。
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发表于 2009-8-12 15:30:40 | 显示全部楼层
引用:作者: ESBWR迈克尔*乔丹(不是NBA)篮球飞人,在上世纪末彻底肢解了西屋,这个曾经在美国海军Bettis核动力实验室修过核工程的职业治理人,来西屋之前拥有10年麦肯锡治理咨询和16年百事公司食品经营经历,眼中只有Business,他坚信电力和核电设备制造业是夕阳产业,而传媒才是朝阳产业,在一系列收购,拆分,出售之后,金蝉脱壳,从Westinghouse转变成哥伦比亚广播公司CBS,将汽轮机业务售给Siemens,电梯售给UTC,铁路信号控制系统售给Invensys,国防政府事业部售给Washington Group等等。

我个人以为乔丹在Wesitnghouse和CBS并不算成功,由于不久CBS被Viacom并购,乔丹也不得不离开CBS。但乔丹在西屋财务陷进极端困境时,放手一搏,收购CBS,企业业务根本转型,还是非常值得回味。

从2003至今,乔丹一直担任EDS的CEO和董事长,展现了其非凡的贸易天赋和企业运营才能。Westinghouse Security 最早用于核电站的门禁系统,转售给Honeywell
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